Once you have responses, RoundRobin gives you two ways to review feedback: individual responses and a synthesized insights report. Here's how to make sense of both.
Part 1: The Insights Report
The insights report is RoundRobin's AI synthesizing all your responses into a single, actionable document. Here's what's included and how to use each section.
Top Insight
The single most important takeaway across all responses. Start here — this is your highest-leverage finding. If you only read one thing, read this.
Clarity Score
A score (typically 0–100) indicating how clear your site was to testers, along with a plain-English explanation of what drove the score. Use this as a baseline metric to track improvements over time.
Quick Snapshot Cards
Four at-a-glance summaries:
- What landed — the messages and elements that testers understood clearly.
- What needs attention — the areas where testers were confused or stuck.
- Conversion risk — the biggest threat to visitors converting.
- Best next move — the single highest-impact action to take.
Key Findings
Major themes broken down with:
- Title — the finding in one sentence.
- Bullets — supporting details.
- Why it matters — the business impact.
- Evidence — which tester responses support this finding.
- Confidence level — how strongly the evidence supports this finding.
What's Working vs. What's Not Clear
Two lists: things testers understood well (your strengths) and things that confused them (your opportunities). Use the "not clear" list to prioritize fixes.
Best Quotes
Direct (exact) and paraphrased quotes from testers that illustrate key points. These are powerful for sharing with your team — nothing motivates a fix like hearing a real user say "I have no idea what this means."
Themes
Recurring topics across responses, with signal strength (how strong the pattern is). Themes help you see the big picture beyond individual findings.
Journey Steps
A breakdown of how testers progressed through your test flow, with status indicators for each step (e.g., "completed easily," "struggled," "abandoned").
Fix Roadmap
This is the most actionable section. Each fix includes:
- Priority — how important this fix is.
- Title & explanation — what to fix and why.
- Impact — how much improvement this fix will drive.
- Effort — how much work it'll take.
- Evidence — which tester feedback supports this fix.
- Example implementation — a concrete suggestion for how to implement it.
How to use it: Sort by impact (high) and effort (low) first. Knock out the quick wins, then tackle the high-impact, high-effort items.
Copy Suggestions
Concrete wording improvements for headlines, button labels, and descriptions. These are ready to paste into your site.
Next Test Recommendation
A suggestion for what to test next, including specific questions to ask. Use this to plan your follow-up test.
Part 2: Individual Responses
Beyond the report, you can view each tester's full submission:
- Video recording — watch their screen and hear their narration.
- Transcript — search and scan the full transcript without re-watching.
- Written answers — their responses to each question.
- Duration — how long they spent on the test.
- Overall rating — the tester's self-reported experience rating.
Use individual responses to understand specific friction points in detail. The report tells you what the patterns are; individual responses show you how they played out.
Part 3: Approving Responses
You can approve, reject, or request more from each response:
- Approve — the feedback was thoughtful and complete. The tester earns their credits.
- Reject — the feedback was too thin or off-topic. The tester doesn't earn credits.
- Needs more — the feedback has potential but is incomplete. The tester can revise and resubmit.
Approving quality responses is important — it keeps testers motivated and maintains the health of the exchange.
Part 4: Turning Feedback Into Action
Here's a recommended workflow:
- Read the top insight and quick snapshot cards. Get the big picture first.
- Review the fix roadmap. Sort by impact and effort. Pick 2–3 quick wins.
- Watch 1–2 individual recordings. Get the emotional reality behind the data.
- Implement the fixes. Start with the quick wins, then the bigger items.
- Run another test. See if your clarity score improved and the issues are resolved.
Remember: one test won't give you all the answers. Iteration is the name of the game.